Sales Factory Learning Center

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May 13, 2022

What Makes a Good Manufacturer's Rep?

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May 6, 2022

What Is Brand Elasticity? How to Stretch without Snapping

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April 29, 2022

How to Get (Good) Reviews on Amazon

Videos

April 22, 2022

Scratch and Sniff: How Multisensory Marketing Can Elevate Your Brand

Videos

April 15, 2022

Demographics vs. Behavioral Segmentation: Which Do I Need?

Videos

April 11, 2022

Attack the Gaps: What Is Gap Analysis?

Videos

March 29, 2022

What Not to Do in a Product Line Review

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March 28, 2022

So You Think You Are Ready to Sell a Big Box?

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March 21, 2022

10 Things You Should Know about Selling Menards

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March 7, 2022

How Do I Know if My Product Category Is Right for Amazon

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February 28, 2022

The 8 Biggest Selling Mistakes on Amazon

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February 21, 2022

Market Sizing for Home Improvement Brands (What Your Retailer Wishes You Knew)

Videos

February 17, 2022

Win Your Retail Merchant’s Trust (And Your Product Line Review)

Videos

January 24, 2022

The Do’s and Don’ts of Packaging Design

Videos

January 18, 2022

How to Use Hierarchy of Information to Boost Your Retail Business

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December 17, 2021

Modeling Price Elasticity to Win at Lowe's and Home Depot

Videos

December 10, 2021

Do You Know Your End User? Your Retail Brand's Best Prime Prospect May Surprise You

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November 27, 2021

How to do a Home Depot & Lowe’s Store Walk

Videos

November 21, 2021

5 Tips for Choosing the Best Marketing Agency for Your Company

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November 18, 2021

Market Research for Understanding Retail Consumers: What You Should Know

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November 17, 2021

Selling Through Supply Chain Disruption: How Retail Manufacturing Companies Can Adapt

Videos

November 15, 2021

Fall Webinar: How to Win During a Time of Uncertainty

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November 11, 2021

Winning Cyber Monday 2021: What Retail Brands Need to Know

Videos

November 1, 2021

5 Infamous Branding Mistakes (and What We Can Learn from Them)

Videos

October 20, 2021

Rebranding Success Stories: 5 Brands that Saved Themselves

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October 4, 2021

Demonstrate a Smart, Actionable Sales Program to Power Your Product Line Review

Videos

September 28, 2021

What is the Difference Between a Search Campaign and a Display Campaign?

tools

September 23, 2021

Comp the Comp Chapter 7: Consumers Desire Control in Uncertain Times

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September 16, 2021

PLR Series Part 6: Make it Meaningful and Memorable

Videos

September 14, 2021

How Should My Company Use Social Media Influencers?

Videos

September 13, 2021

How Much Should My Company Spend on Social Media Advertising?

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September 9, 2021

How to Position Your Product and Brand to Win Your Next PLR

Videos

September 9, 2021

What Makes an Ecommerce Website Great?

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September 8, 2021

Solve End User Problems to Better Your Product Line Review

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September 7, 2021

Know the End User: Enhance Your Product Line Review by Understanding the Customer

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September 4, 2021

Modeling the Market: The Importance of Market Sizing for Your Product Line Review

Videos

September 4, 2021

How Much Does it Cost to Design and Build an Ecommerce Website?

Videos

September 2, 2021

When Is It Time to Rebrand? 10 Powerful Reasons You Should Take Action

Videos

September 1, 2021

What is Brand Strategy? Essential Answers + 8 Vital Steps for Retail Success

Videos

August 31, 2021

How Do You Create a Disruptive Brand? Know Your Brand Fingerprint.

tools

August 24, 2021

Comp the Comp Chapter 6: Holiday Shopping Has Begun

tools

August 10, 2021

PLR Series Part 5: Build a Program, Bring it to Life

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August 9, 2021

9 Things You Need to Know before Selling on Amazon

Videos

August 4, 2021

Start out strong: hire a marketing company to set up your Amazon platform

Videos

August 4, 2021

Advertising on Amazon: how much should you spend?

Videos

August 2, 2021

The power of accurate market sizing information

Videos

August 2, 2021

Predicting potential: can your business be successful on Amazon?

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August 1, 2021

How to design a great segmentation study

Videos

July 29, 2021

What is behavioral segmentation and how can brands profit from it?

tools

July 27, 2021

Comp the Comp Chapter 5: The Boom Continues. Shift to Pro.

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July 16, 2021

How much does it cost to do in-person focus groups?

tools

July 13, 2021

PLR Series Part 4: Position Your Product and Brand to Win

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July 6, 2021

Improve your PLR: become an expert on you and your business with a SWOT analysis

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June 29, 2021

Comp the Comp Chapter 4: Time is More Valuable Than Money

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June 24, 2021

Your PLR needs to be a memorable moment. Make the meeting special.

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June 15, 2021

PLR Series Part 3: Solve Your End User's Problem

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June 14, 2021

Create a Mutually Beneficial Relationship with the Merchant to Drive Your Product Line Review

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June 7, 2021

Sales Factory Announces New Hires and Promotions

Videos

June 4, 2021

Using Data to Win at Home Depot and Lowe's

tools

June 2, 2021

Webinar: Using Data to Win at Home Depot and Lowe's

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May 27, 2021

Give the Retailer the Product Mix They Need — and Nothing More.

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May 21, 2021

Knowing Consumer Behavior: How Market Research Can Power Your Product Line Review

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May 18, 2021

Comp the Comp Chapter 3: Know the Pro - Their Business is Your Business

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April 21, 2021

Comp the Comp Chapter 2: Ecommerce Drives In-store Purchases

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April 13, 2021

PLR Series Part 2: Know the End User

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March 30, 2021

Comp the Comp Chapter 1: Rise of DIY

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March 16, 2021

PLR Checklist

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March 16, 2021

PLR Series Part 1: Model the Market

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February 2, 2021

SFW Announces Change to its Original Sales Factory Name

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January 29, 2021

The Good Stuff

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January 12, 2021

SFW Promotes Jenni Becker and Adds Agency Veteran Phillip Oakley to Business Development Team

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November 19, 2020

SFW Adds Personnel to the Company's Ecommerce, Digital and Sales Teams

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November 12, 2020

SFW Announces Dave Geren as New Company President

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September 3, 2020

Part 4: Which Amazon seller and fulfillment options are right for you?

news

August 17, 2020

SFW Appears on the 2020 Inc. 5000 List

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August 3, 2020

Part 3: The Importance of Amazon as a Search Engine

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July 23, 2020

Part 2: The 7 Steps for an Effective Amazon Seller Account

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July 15, 2020

Part 1: What You Need to Know Before Selling on Amazon

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April 14, 2020

Virtual PLR's - The New Solution for a No-Travel World

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March 17, 2020

What a Difference a Week Makes – Tracking the Effects of Coronavirus (COVID-19)

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February 13, 2020

SFW Announces New Hire and Promotions

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January 8, 2020

Larry Halstead Joins SFW as eCommerce Strategy Manager

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December 30, 2019

Retiring President of SFW, Peter Mitchell, Talks Industry After 38 Years

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December 16, 2019

Peter Mitchell to Retire as President of SFW

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December 11, 2019

Knowing Your Competitive Set

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November 27, 2019

Why the Rise of Cyber Monday Is Important to Your Brand

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October 31, 2019

A Checklist For Winning the Product Line Review

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October 9, 2019

SFW Acquires Quixote Group Research, Marketing & PR

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October 4, 2019

Former President & Owner of Empire® Level Talks Product Line Reviews (PLRs)

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September 23, 2019

Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World

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August 20, 2019

Part 4: Finding Retailer Pain Points For Your PLR

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August 15, 2019

Part 3: Pick A Mentor Brand

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August 10, 2019

Part 2: How to Get Invited to Pitch a Product Line Review

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August 5, 2019

Part 1: What's a Product Line Review?

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July 12, 2019

Brands We Love: IHOP “Pancakes”

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July 3, 2019

It's the Second Half of 2019: Step up Your Marketing

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June 25, 2019

Why Millennials Love Their Workplace

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June 21, 2019

SFW Honored at Triad's Best Places to Work 2019

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June 18, 2019

Get the Most Out of Summer Interns (and Vise Versa)

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June 7, 2019

SFW Retail Experts Offer Insights On ‘The Craftsman Effect’ At Lowe’s

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June 4, 2019

Brands We Love: Just Call Us Dunkin'

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May 28, 2019

Op Ed: Game of Thrones & Why Content Is King

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May 24, 2019

Brands Giving Back Benefit Big

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May 22, 2019

SFW Rides 3,309 Miles During Bike to Work Week, Raising Over $8,000 for Diabetes Research

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May 17, 2019

What's the Big Deal about Challenger Brands?

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May 15, 2019

Giving the People What They Want: Seo and Your Brand

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May 2, 2019

SFW Supports Reelin' for Research to Benefit Childhood Cancer Research

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May 1, 2019

SFW Leaders Speak at Ingersoll Rand Global Marketing Summit

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April 4, 2019

SFW is Triad's first corporate partner in JDRF Ride to Cure Diabetes

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March 26, 2019

SFW Sponsors Junior League of Greensboro's Women's Summit

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March 7, 2019

Let's Get Social

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March 6, 2019

Public Relations: Media Match Maker

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February 6, 2019

Write On.

news

January 15, 2019

SFW celebrates five years since The Sales Factory and Woodbine Agency merger

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January 4, 2019

SFW Recognizes Employees for Outstanding Performance

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December 10, 2018

SFW revealed new website, designed with prime prospect in mind

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December 10, 2018

SFW's 17th annual CreateAthon: By the numbers

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December 3, 2018

Is Your Website Usable?

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November 30, 2018

Serving more non-profits than ever before

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November 12, 2018

SFW serves as barrier sponsor in NC CycloCross Event

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October 19, 2018

SFW works with Community Housing Solutions

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September 21, 2018

SFW rides to work in support of Car Free Day

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July 24, 2018

SFW introduces seven new hires

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July 23, 2018

SFW launches learning series

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June 6, 2018

SFW Quietly Making a Difference

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May 9, 2018

Omni-Channel Optimization Tips

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February 20, 2018

SFW Debuts a New Campaign for Channellock, Inc.

news

February 5, 2018

Ged King Speaks at Cleveland Research

Videos

January 29, 2018

Is Retail Dead?

news

November 1, 2017

New Structure, Promotions at SFW

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October 27, 2017

SFW Acquires the Russell Agency

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July 19, 2017

SFW attends "Made in America" Week

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July 1, 2017

Coastal wins best Product Design

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May 1, 2015

Getting Back on Target

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April 8, 2015

The Omni Sense of Place

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March 17, 2015

"Wealth Effect" on Home Spending

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March 3, 2015

The Urgency of Being Win-Based

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February 19, 2015

Fiber in the New Digital Fabric

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February 9, 2015

Marketplace Meteorology: If You’re Not Paying Attention to the Weather, You May Have Your Head In The Clouds

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January 30, 2015

Today’s Householder Segments: Insights in Motion

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January 23, 2015

Economic Fuel: Cognizance In A Stronger Marketplace

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January 16, 2015

CES Report: It’s All Connected

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January 8, 2015

5 Must-Watch Marketing Trends For 2015

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December 22, 2014

Sales Factory: Teaching A New Generation of Marketers

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December 4, 2014

The Indispensability of Customer Segmentation

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November 14, 2014

Lessons from Mentor Brands Success and Failures

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October 10, 2014

Smartphone Integration With Retail Amplifying Omni-Channel

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September 25, 2014

Five Considerations Before Hiring an Agency

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September 15, 2014

Why Apple Is Really Giving Us U2's Album For Free

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September 12, 2014

CVS Tobacco Exit Marks Sea of Change for Its Retail Model

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August 29, 2014

Membership Club Shopping: Success in Bulk

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August 21, 2014

New Consumer Lens Opening Up Latent Demand for Home Center Purchases

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August 14, 2014

The Omnichannel Consumer: Today’s Asymmetrical Path-to-Purchase

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August 7, 2014

Unplanned Building Supply Purchases: Not Just About Convenience