Home Retail Monitor - Homeownership - August 25, 2022
Sales Factory Team
Homeownership among Millennials stands at 49% compared to 69% of Gen X and 79% of Boomers.
Skyrocketing home prices over the past two years have kept new buyers on the sidelines. While the median sales price of an existing home fell to $403,800 in July from a record $413,800 in June, homeownership may still feel well out of reach for Millennials.
To learn more check out the snapshot or download the full report from this week's Home Retail Monitor:
To get additional insight into what this means for home improvement brands and retailers, read the entire study.