Know your category. Position your brand to sell more.

A data-driven marketing and consumer research company partnering with brands to win at retail since 1984.

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Know the consumer.
Know the brand.

Winning growth and sales begin and end with the consumer. To succeed on the biggest retailers’ shelves and the most popular ecommerce platforms, you need the kind of insights that only come through research.

Get help staying consumer focused, data driven and relentlessly curious to stake a winning claim in even the most competitive retail spaces. With the right research, strategy, and creative you can confidently sell in, and sell through, at retail.

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Innovation only comes to the relentlessly curious.

You can’t sit in an ivory tower and make meaningful breakthroughs. Innovation comes to those who roll up their sleeves and get their hands dirty doing the hard work.

We learn who the prospect is by working alongside them, seeing the retail experience through their eyes, and walking many miles in their shoes to understand their pain points. Then we craft a brand experience they’ll love and never forget.

That's why we created the 4-Part Process.

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1

Who’s the
prime prospect?

We begin by defining who your target is through the lens of their attitudes, values, and beliefs.

2

What’s the prime prospect's problem?

We then explore what makes them tick and what drives their decision-making process.

3

Know
the brand.

Examining how your brand is positioned against the competition guides how we solve the prospect’s problems and deliver value.

4

Break the
boredom barrier.

Cutting through the clutter and white noise in your category is key to creating impactful marketing tactics.

See What We Do Best
Ready to win?

Ready to win?

Winning at retail by driving sales starts with knowing the end user. With the right research, strategy, and creative you can confidently sell in, and sell through, at retail. We're ready when you are.

Let's start winning

We partner with retail brands who can’t wait to learn, grow, and win.

We work with retail brands who are relentlessly curious about what really matters – the end user. When consumers deem a retail product essential, from tools to frozen treats, we build solutions that enhance not only the buying experience but also the true measure of a brand – the user experience.

Since 1984 we’ve been helping brands evolve, penetrate the right retail shelves, and establish digital dominance to grow sales at retail. Here are just a few of the brands we’ve helped win.

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The most comprehensive collection of Expert News & Insights about Retail anywhere. 

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Read one of our latest articles or choose from one of the following topics:

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Sales Factory Quote

Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, Sales Factory helped us transform an unknown brand into a category leader.

William Cobb, CEO, Coastal Shower Doors

coastalshowerdoors.com
Sales Factory Quote

Sales Factory embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.

Rob Schwing, former Chief Marketing Officer, Char-Broil®

charbroil.com
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We need to talk.

Energize your brand with brilliance, talent, and hard work by tomorrow. We’re ready when you are.

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