insights
We grow home retail brands by solving consumer problems.
We are retail experts driven to succeed using research-based insights for home retail brands that want to learn, grow, and win.
Know the consumer.
Know the brand.
The retail experience begins and ends with the consumer. We’ve seen it in stores, on work sites, online, and in consumer research. To build a genuine experience, you need to be neck deep in all of those spaces.
Using data-driven research, job site exploration, extensive interviewing, and segmentation studies, we build retail brands that win.
That's why we created the 4-Part Process.
1
Who’s the
prime prospect?
We begin by defining who your target is through the lens of their attitudes, values, and beliefs.
2
What’s the prime prospect's problem?
We then explore what makes them tick and what drives their decision-making process.
3
Know
the brand.
Examining how your brand is positioned against the competition guides how we solve the prospect’s problems and deliver value.
4
Break the
boredom barrier.
Cutting through the clutter and white noise in your category is key to creating impactful marketing tactics.
Ready to win?
Energize your brand with brilliance, talent, and hard work by tomorrow. We’re ready when you are.
We love brands who can’t wait to learn, grow, and win.
A true
data-driven integrated approach.
We go where the consumers are, where the pros work, and where the retailers sell.
1,164
Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, Sales Factory helped us transform an unknown brand into a category leader.
William Cobb, CEO, Coastal Shower Doors
coastalshowerdoors.com
Sales Factory embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.
Rob Schwing, former Chief Marketing Officer, Char-Broil®
charbroil.com
