insights
Know your category. Position your brand to sell more.
A data-driven marketing and consumer research company partnering with brands to win at retail since 1984.
Know the consumer.
Know the brand.
Winning growth and sales begin and end with the consumer. To succeed on the biggest retailers’ shelves and the most popular ecommerce platforms, you need the kind of insights that only come through research.
Get help staying consumer focused, data driven and relentlessly curious to stake a winning claim in even the most competitive retail spaces. With the right research, strategy, and creative you can confidently sell in, and sell through, at retail.
That's why we created the 4-Part Process.
1
Who’s the
prime prospect?
We begin by defining who your target is through the lens of their attitudes, values, and beliefs.
2
What’s the prime prospect's problem?
We then explore what makes them tick and what drives their decision-making process.
3
Know
the brand.
Examining how your brand is positioned against the competition guides how we solve the prospect’s problems and deliver value.
4
Break the
boredom barrier.
Cutting through the clutter and white noise in your category is key to creating impactful marketing tactics.
Ready to win?
Winning at retail by driving sales starts with knowing the end user. With the right research, strategy, and creative you can confidently sell in, and sell through, at retail. We're ready when you are.
Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, Sales Factory helped us transform an unknown brand into a category leader.
William Cobb, CEO, Coastal Shower Doors
coastalshowerdoors.com
Sales Factory embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.
Rob Schwing, former Chief Marketing Officer, Char-Broil®
charbroil.com
