SFW Adds Personnel to the Company's Ecommerce, Digital and Sales Teams

Additions support agency growth in online retail and search services

GREENSBORO, N.C., November 19, 2020 – SFW, a brand growth company, announced that Sarah Murphy has joined the company as ecommerce strategist and Kelsey Fox has joined as digital marketing strategist. The addition of Murphy and Fox supports the company’s strategic initiative to help its clients win at both in-store and online retail.

“A major shift in the retail industry began in the second quarter of this year, with ecommerce sales increasing by nearly 45 percent compared to the prior year,” said Emily Bratton, SFW’s vice president of digital.  “To capture this growth for our clients, we have helped transition their businesses to ecommerce and worked to maximize their online presence. Collectively, Sarah and Kelsey bring twelve years of digital and ecommerce experience to SFW, which will be used to help our clients win online.” 

Sarah Murphy is a graduate of The University of Arizona and began her career as an associate buyer for an apparel and home fashion retailer with more than 1,500 stores. Murphy also has experience as an ecommerce buyer, and has managed customer accounts on multiple ecommerce platforms, including Amazon and Shopify.

Kelsey Fox is a graduate of the University of North Carolina at Greensboro and brings more than six years of digital and social media marketing experience to SFW. Fox has created and managed digital marketing programs in several consumer categories, including food, beverage, fitness and skincare.

The company also announced that Mike Fowler has joined SFW as director, sales management. A graduate of Appalachian State University, Fowler spent the first nine years of his career with SFW. He also served as the Regional Sales Director for Coastal Shower Doors where his responsibilities included growing the Lowe’s Home Improvement and Home Depot businesses. Fowler was most recently serving in business development and GM roles for Wellspring Outdoor Solutions, an industry leader in the creation and construction of imaginative outdoor living spaces.

Ged King, CEO of SFW, added, “Mike’s prior experience with SFW and knowledge of the home improvement category will help him identify clients that are a great fit for what we do best – helping brands win. We’re excited to have Mike’s energy and enthusiasm back at SFW.”