Home Retail Monitor - Inflation & Brand Loyalty - December 15, 2022

Inflation continues to put brand loyalty to the test.

34% of respondents in this week's Home Retail Monitor say they are less brand loyal than they were a year ago and 31% say they are less engaged with brands.

See how these attitudes are impacting brands in this week's monitor:

HRM 95 - Inflation & Brand Loyalty - graphic

To get additional insight into what this means for home improvement brands and retailers, read the entire study.

Get the entire study