Consumer Pulse - Will you stay or will you go? | December 14, 2023

What’s impacting holiday travel:

Tis the season to be jolly, unless you’re traveling, that is. With load factors hovering around 85%, airports and planes will be extremely crowded during the holidays. Drivers are getting an early holiday gift - according to AAA, the national average price for a gallon of unleaded regular gasoline was $3.16, down from $3.30 a year ago. The downside to this is that this week’s Consumer Pulse found that more people will likely do their holiday traveling by car this year (77%) than in the past (62%).


What they’re saying:

According to this week’s Consumer Pulse, 28% of respondents plan to travel for the holidays this year. Some highlights from this week’s Holiday Travel report include:

•    32% of holiday travelers will fly.

•    41% say that a shortage of money is a reason for not traveling.

•    83% of holiday travelers will spend time with family and friends.

Wishing you a safe and healthy holiday season:

Whether you stay home or head out, we wish you peace and joy for the holidays. The Consumer Pulse will return after the first of the year, rested and ready for another year of fresh insights!

Do you want to take the Pulse of your customers? Our Insights team will partner with you to design a study that will help you better understand your customers and their problems, and how your brand can win at retail. 

23-SFA-0555-Consumer Pulse #119 - Will you stay or will you go


To get additional insight into what this means for brands and retailers, read the entire study.


Download Full Report


Like what you're reading?