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Resources for home improvement brands that win at retail.

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Why 62% of Consumers Still Love Branded Swag—and 47% Will Pay for It

Uncategorized

What’s Happening: Branded merchandise, or “swag”, has long been a staple of marketing, but its role today goes beyond being...

ProPulse September 2025

Uncategorized

ProPulse September Newsletter Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated...

The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers

Consumer Pulse

What’s happening: The value of a college degree is no longer a given. While many still see higher education as...

89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

Consumer Pulse

What’s happening: Today’s consumer is finding a balance between little, everyday luxuries and practical value. From casual dining to little...

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

Consumer Pulse

What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their...

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

Consumer Pulse

What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and...

Resource Center

Resources for home improvement brands that win at retail.

LEARNING FORMAT:

TOPICS:

Why 62% of Consumers Still Love Branded Swag—and 47% Will Pay for It

ProPulse September 2025

The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers

89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

Resource Center

Resources for home improvement brands that win at retail.

LEARNING FORMAT:

TOPICS:

Why 62% of Consumers Still Love Branded Swag—and 47% Will Pay for It

ProPulse September 2025

The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers

89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

Resources for home improvement brands that win at retail.