U.S. Companies spent $2.2B on Cause Marketing in 2019. Many companies have succeeded at making CSR (corporate social responsibility) programs part of their DNA, but Cause Marketing can be hard to get right, and executives are increasingly under pressure from employees and consumers to speak up on contentious issues.
Here is a snapshot of some challenges around the potential overturning of Roe v. Wade:
To learn more about how the current political climate is impacting current and future spending, read the entire study.