Recent antitrust trials involving companies like Google and Meta have been making headlines and prompting more consumers to consider the role big tech plays in shaping the market. Many are starting to question how much influence a handful of companies have, especially when it comes to data privacy, content visibility, and competition. Some, particularly younger consumers, even say they’d be more likely to use certain platforms if they were spun off, suggesting that more independence between platforms might actually make them more appealing.
It’s becoming clear that consumers are thinking more about who holds influence and how it affects their everyday experiences, and many are starting to wonder if things could work a little differently. This isn’t just about the Googles and Metas of the world; it’s part of a broader shift in what people expect from the brands they interact with every day. They’re looking for companies that feel fair, transparent, and aligned with their values. That mindset shift opens the door for brands to think differently, too. It’s not just about where you show up, but how you contribute to a more open, flexible digital experience. The companies that will resonate most aren’t necessarily the biggest or loudest, but they’re the ones that feel like part of a healthier, more balanced system.
Our Insights team will partner with you to design a study to help you better understand your consumers and their problems, and how your brand can win at retail.