SALES FACTORY’S GED KING WINS 2013 SMALL BUSINESS PERSON OF THE YEAR AWARD

Greensboro, NC (MAY 20, 2013) – Ged King, president of the award-winning Greensboro, NC research-based marketing firm, The Sales Factory, has been awarded the 2013 Small Business Person of the Year Award by the Greensboro Chamber of Commerce.

King, a graduate of NC State University, won the award based on his amazing business and personal transformations. While King initially struggled to run the company following his father’s death, over the past twelve years he has led the now award-winning and nationally recognized agency to a 1400% increase in profits. The staff has grown from 6 employees to a 30+-person operation and TSF continues to expand.

In addition to the business transformation, King also underwent a personal transformation. After deciding he was not where he wanted to be health-wise, he and another employee teamed up to encourage one another to get fit. Their results were so positive (weight loss, reduced blood pressure, increased productivity), King decided to make a concerted effort to create a health-focused corporate environment. Under King’s direction, TSF now takes a 360° approach to wellness, with the goal of encouraging and rewarding employees to enjoy work, live well and be happy. Since the inception of King’s wellness initiatives, TSF employees have lost weight, quit smoking, run their first 5K/marathon and taken up endurance cycling, among other accomplishments.

Many people run successful companies. But few of them do it with the courage, loyalty and visionary leadership of Ged King. His dedication to his family, community, company and individual employees is inspiring to all who know him.

About The Sales Factory
The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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Greensboro, NC (MAY 16, 2013) – Ged King, president of the award-winning Greensboro, NC research-based marketing firm, The Sales Factory, has been awarded the 2013 Small Business Person of the Year Award by the Greensboro Chamber of Commerce.

King won the award based on his amazing business and personal transformations. Shortly after taking over the company following his father’s death, Ged found The Sales Factory struggling to stay afloat. During the past 12 years, Ged reorganized the business and led the agency to a 1400% increase in profits. The staff has grown from a six-employee company to a more than 30-person operation and the company continues to expand.

In addition to the business transformation, Ged also underwent a personal transformation. After deciding he was not where he wanted to be, healthwise, he and another employee teamed up to encourage one another to get fit. Their results were so positive (weight loss, reduced blood pressure, increased productivity), Ged decided to make a concerted effort to create a health-focused corporate environment. Under Ged’s direction, The Sales Factory now takes a 360° approach to wellness, with the goal of encouraging and rewarding employees to enjoy work, live well and be happy. Since the inception of Ged’s wellness initiatives, the company’s employees have lost weight, quit smoking, run their first 5K/marathon and taken up endurance cycling, among other accomplishments.

Many people run successful companies. Few of them do it with the courage, loyalty and visionary leadership of Ged King. His dedication to his family, community, company and individual employees is inspiring to all who know him.

About The Sales Factory
The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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Greensboro, NC –The Sales Factory, an award-winning Greensboro, NC research-based marketing firm, has been selected as the PR and marketing partner for Zeus, a global leader in material science and high-performance polymer extrusions.

Zeus has grown from a small start-up into a world leader in high-performance polymer extrusions and a pioneering solutions provider. Zeus operates multiple facilities in North America and internationally that guarantee a stable source of supply to customers anywhere in the world. “During our conversations, we discussed the importance of understanding the national and international aspects of Zeus, including internal culture and customers,” said Ged King, president of The Sales Factory. “We look forward to working with the team at Zeus.”

About The Sales Factory
The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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Greensboro, NC – The Sales Factory, a Greensboro, NC, research-based marketing firm will once again partner with Wake Forest University in the creation of a micro website. The Sales Factory previously created the successful UptownMBA.com website for the university.

The new website will be used to engage with current and prospective students, business executives, faculty and staff, and Wake Forest alumni. The site will have a strong focus on the business school’s emphasis on preparing leaders with strength of character.

"Our research-based approach to all marketing efforts, including development of websites, allows thesalesfactory to understand fully what Wake’s audience is looking for and how they want to receive it," said Ged King, president of TSF. "The work we have done for Wake Forest in the past, including the UptownMBA.com microsite, gives us a deep knowledge about the University, the students and the Schools of Business."

The site is expected to launch in April.

About The Sales Factory
The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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THE SALES FACTORY WELCOMES TEMPORARY RESOURCES, INC. TO AGENCY ROSTER

“We’re excited about the marketing opportunities we see for Temporary Resources,” said Ged King, president of TSF. “They’ve got great vision for their company and we look forward to showing them how we can support their key initiatives.”

Temporary Resources™ specializes in a broad range of temporary assignments, temp-to-hire positions, and direct hire services for professional, light industrial, and executive candidates. They are an aggressively growing business that seeks to become the undisputed market leader in the Triad.

About The Sales Factory
The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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Originally, this client was great at what they did, which is actually part of the problem. Now you may say, “Mike, I don’t see how being good at something is a problem.” I’ll agree that having a passion and being great at something is a plus—and the reason most people start businesses—but too often people forget that talent isn’t enough.

Briefly, here’s what happens: A young, handsome (or beautiful) entrepreneur like yourself, who loves making baskets and makes the best baskets in the world, starts a basket making company. Things go great. He (or she) is loving life, making baskets, and he (or she) starts selling a significant number of baskets.

Due to high demand, our young entrepreneur needs to hire two more basket makers. Unfortunately, the two new hires are not quite as good and quality begins to suffer. Instead of the business continuing to grow because of the added resources, it instead begins to plateau because the product is now just “good” and not “the best basket in the world.”

Okay, but what about the “best in the world baskets” made by our entrepreneur? With most of his (or her) time now spent on payroll or customer service issues (remember – people aren’t happy with the new sub-par baskets, especially existing clients), his (or her) overall basketwork is suffering as well.

Our young entrepreneur is left wondering, “What happened? Why isn’t my business growing? I know how to make the best baskets in the world but can’t get these new employees to do the same.” BOOM—therein lies the problem. The genius is tied up in the principal and guess what? Genius isn’t scaleable!

So, how do you recreate genius? Well friends, it comes down to creating a profitable, repeatable process. And it just so happens TSF excels at creating scaleable, genius process—for us and for our clients.

If you’d like more information about process or would like to see TSF’s patented 4-Part Process™ in action, let us know and we’ll be happy to set up a time to walk you through it.

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Greensboro, NC (March 25, 2013) – Award-winning Greensboro, NC research-based marketing firm, The Sales Factory, is pleased to announce the addition of another new client, a demonstration of the agency’s continued growth. The Sales Factory was chosen to head the marketing efforts for Trinity Frozen Foods.

Known as “The Sweet Potato People,” Trinity Frozen foods holds deep North Carolina Roots and is looking forward to aggressively growing their sales with the help of thesalesfactory.

“Trinity Frozen Foods recognizes the value of a good first impression. Sweet potatoes are a fun food and our entire staff is excited about partnering with this company,” says Ged King, president of TSF.

About The Sales Factory

The Sales Factory (thesalesfactory) is an innovative marketing agency based in Greensboro, North Carolina, that focuses on building brands from the ground up to deliver bottom line results. Founded in 1984, thesalesfactory is a family-owned full-service agency that employs a team of dedicated creative professionals. For more information visit thesalesfactory on the web at www.salesfactory.com or contact them via phone at 336.333.0007

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The other day I was having a conversation with my wife. Although she is not a shopaholic, she finds spending time wandering around stores and perusing their products very entertaining. She can go to a store and spend 30 minutes or more “shopping” and then leave, thankfully for our finances, without buying a single product. Even though that particular trip did not impact the store’s bottom line, it definitely could affect future purchases. If you don’t agree, just ask my wife. She is actively building a consideration list of future purchases from the more entertaining stores.

With so many options vying for our consumer dollars, what is it that will actually make us part with our hard-earned cash?

Take this into consideration. You probably know that Netflix is creating unique content now. AMC came back from near death, no pun intended, with excellent programing such as The Walking Dead and Breaking Bad series. HBO is by far the best example of this strategy of providing unique content.

I believe all of these successes are intertwined with what is currently happening with content marketing. Unique content is the driver for video and television programming, as seen in my earlier examples. You can see efforts in the retailing sphere as well. Private labels and unique product lines are becoming the “unique content” for most major retailers. Brick-and-mortar stores are doing everything possible to find partners in order to have this “unique content” on the shelves.

Are you ready for this? Do you have relationships in place with big-box stores to start these conversations? Think about it. Does your product have a unique factor that would allow it to act as a store brand that rises above the clutter? Do you own a unique brand, product line or have some other unique offering? It is definitely an interesting era in the retail world and only those that understand their distinctive value proposition and are quick to adapt will thrive.

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