Category: Blog

It’s All About The Process
04/29/2013 By
Mike Fowler
I recently had the chance to sit down with a client who had an issue I’m seeing with greater frequency in the businesses that I encounter. This client had started a successful business and wanted…
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Unique content = Private label?
03/14/2013 By
Juan_HeadShot
The other day I was having a conversation with my wife. Although she is not a shopaholic, she finds spending time wandering around stores and perusing their products very entertaining. She can go to a…
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And the ADDY goes to….The Sales Factory!
02/21/2013 By
Monique Moffit
Overall, getting results for our clients and effectively helping their companies grow and succeed is what thesalesfactory is after. But, it’s also fun that we get to use our creativity to help them reach those…
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Driving Consumer Spending
02/14/2013 By
Ged King
Good deals or Innovation? Good deals and innovation are processed in the consumer’s mind similarly. While purchase decisions may often appear instant or impulsive, they are not. The brain quickly reviews need, price vs. market,…
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Persuasion, Influence, Manipulation
02/13/2013 By
Mike Fowler
Persuasion, influence, manipulation… words in today’s society can have a negative connotation, but are they getting a bad rep unfairly? Let’s take a step back for a moment and look more closely. If a company…
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Social Media Is About People, Not The Platform
01/18/2013 By
skd182125sdc
There are many people concerned about Facebook’s recent struggles, including the withdrawal of a major advertiser – General Motors — from Social Media. A fair amount of critics are quick to herald this event as…
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