MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this mean for the industry?

"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.

Growing restaurant chain Buffalo Wild Wings has made its first creative agency change in seven years, tapping Publicis Groupe's Fallon as its new lead creative shop without a review.